About Us

The brainchild of sisters Kat and Oz, Damsel was born from a desire to create a boutique they themselves would want to shop in. They wanted a place filled with independent labels and contemporary designers, which offered unique yet wearable items they would cherish and love wearing; somewhere they could browse to their heart’s content, where the atmosphere was relaxed and welcoming.

Opening in 2005 on Chiswick’s leafy Devonshire Road, was the realisation of this dream and Damsel has since become the go-to boutique for the woman who values quality, style and comfort when it comes to her wardrobe.

As Kat and Oz both love their denim there is a strong focus on jeans at Damsel. Alongside sumptuous knits, super-soft tees and beaded blouses, you’ll find some of the top denim brands in the industry. Every style of jean is tried and tested for comfort and fit so expect a carefully edited selection of the best cuts and styles on the market.

Shopping for jeans can be an overwhelming experience so the aim at Damsel is to de-stress the world of denim. By offering superb customer service, expert knowledge and good old fashioned honesty, jean shopping can actually be fun! And once you’ve got your jeans nailed, the rest is so much easier.

Ultimately this is a boutique where the focus is on making you feel good. The combination of gorgeous clothes and sublime service, in comfortable surroundings, makes the Damsel no longer distressed!